The Importance of Online Giving in Today’s New Normal

< 1 min read By October 1, 2020October 12th, 2020No Comments

In today’s marketplace, consumers’ demands are reshaping when and how they send and receive goods and services. Oberlo reports that 1.8 billion people worldwide purchase items online and 63 percent of shopping occasions begin online. In 2020, online grocery store sales are expected to grow by 40 percent according to Supermarket News, and online restaurant orders comprise close to 50 percent of restaurant industry sales according to Upserve. The onset of COVID-19 has only amplified these market evolutions: Today’s consumer requires same-day or instant purchase and delivery.

While the church’s members and target demographic are much more than mere consumers or customers, their needs, demands, and transaction habits mirror their everyday financial decisions. Churches must have a streamlined, simplified, and clear way for donors to give as they feel led. It is vital for churches to pair the real story (by promoting the difference they are making) with an opportunity for donors to give in response.

Do you have an excellent online giving and text-to-give solution that you are communicating well? If not, now is the time to transform your giving experience.

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